Accessibility is often the last-minute bolt-on that somebody might mention right at the end of a project. It's often greeted with cries of "No Budget", "Not Requested", "Out Of Scope". Why don't customers request it? Is it that they have given up asking? Do they assume we'll include it? Or is it that they assume the costs will be too high for the benefits? Unfortunately we often sweep the subject under the carpet and hope that nobody points it out... This needs to change! Accessibility needs to be the FOUNDATION of what we build, not the afterthought. As websites are starting to be required, by law, to be accessible - how long will it be before we are mandated to be building accessibility into all we do? Join me as I explain why this is such an important issue, discuss the massively positive impact it can have, and show that it doesn't cost the earth to include it.